Say It With Flowers Wherever, Whenever, Whatever
March 20, 2006

2171 Floral Creations Opens Online Store with PayEasy

The Valentine season recently swept us with a big realization on how the convenience of the cyber world can bring people closer and express their deepest emotions through the sweet and traditional way of sending flowers. Online flower shops used to be known only to the more advanced countries and for a time, the Philippines was left in want of a "real online flower shop" that can facilitate actual placement of orders and payment.

2171 Floral Creations brought about this breakthrough in the flower business. It is a premier wedding and special event florists-decorators committed to offering only the finest floral arrangements at reasonable prices, using top quality product and world-class designs, ensuring prompt delivery and excellent customer relations. They were recently awarded "Best Flower Shop" by the National Product Quality Excellence Awards in 2005.

Its success is attributed to one lady who never stops to reinvent herself in learning new tricks of the trade. Joyce Aguilar, the principal designer, is also the brains behind the online marketing and selling strategy of the company. "I had our website developed to showcase our products and services on the internet but this does not allow on-line ordering. Clients from around the world call us to order flowers, asking if we accept credit card payments. But since the payment system through credit card is not yet established, we just turn them down nicely and if they are Filipinos abroad, sometimes they remit the payment thru courier or bank," says Ms. Aguilar.

Through Mozcom PayEasy, 2171 Floral Creations was immediately able to resolve this increasing problem. Ms. Aguilar explains, "Mozcom came into the picture when I decided to go online. They helped me in every step of the way, from the planning to the implementation of the system. Comments and suggestions were welcomed and they took immediate action to correct some details that I find important for the customers."

"We gave them a turnkey solution for their online flower shop. The 2171 Floral Creations website now uses Mozcom's NetPresence customized web template design. We also handle website hosting for their portal and have provided them a shopping cart facility. Most importantly, we provided them the means to capture the growing market abroad through PayEasy," according to Mozcom COO/CTO Mr. Dick Chiang. PayEasy accepts Megalink & Bancnet ATM cards, Major credit cards as well as PayPal.

With Mozcom's solutions, Ms. Aguilar points-out her observations on the Philippine market. "I was aware from the very beginning that the Internet is a powerful tool in marketing the flower shop. Though Filipinos are not really into ordering flowers on-line, my experience this Valentine proved that Filipinos are ready as attested by the number of online orders we are getting," she explains.